people often underestimate marketing and operations efforts since roi and tangible results are hard to measure, like dinners with people versus building products. yet growth comes from genuine human connections, not just code. in bookworms’ terms, the science of tipping point happens when you have 1) the agent (product) 2) carrier (fanatic users) & 3) environment (industry like crypto/ SI) having a good product is the 0to1, the 1 to 100 requires the carriers to spread.