the #1# piece of advice for founders trying to run UGC on their own as a creator who's done millions of views across different niches and pages and then millions of views running ugc campaigns: most people run UGC backwards and end up in 400 view jail forever they front load the pages with very product forward, salsey, CTA videos because they saw a few reaction + demo videos going viral on X and want to copy it in the early days you need to focus on broad, high-view video in your product's niche (AKA warm up videos but on steroids) that puts you on many people's feed that won't necessarily convert but will get them to engage with it (watch it all the way through, share it, like it). THEN when you make your more product forward videos they'll come up in these people's feed as a page they've seen and interacted with multiple times consistently from campaign to campaign the best performing videos are these high virality low intent videos that eventually are the ones that end up driving the most clicks to your app here's an example of one of those videos thats low intent + highly organic looking and pushes all her subsequent more product focused converting videos into higher range of views to an audience that's already engaged with her content