In 2023, 44% of Gen Z consumers said they trusted dealers.
By 2025, that number increased to 69%.
Tim Mullins, CMO at
@CapitalOne, says the shift is directly tied to one thing: a smoother buying experience that doesn't make customers start over when they walk through the door.
Mullins joins Inside Automotive to break down what's driving the change.
(Source: Capital One's Annual Car Buying Outlook study)