Crypto spent more than 10 years building infrastructure before realizing normal people do not care about infrastructure. Nobody wakes up excited about blockspace. People care about products that make their lives feel faster, smarter, cheaper, or more fun. That’s why I think the real consumer crypto era is finally starting. And ironically, most future users may never even realize they’re using crypto. Polymarket was the first major wake-up call for the industry. Not because prediction markets are new. They’re not. But because Polymarket felt culturally relevant. For the first time in years, I saw non-crypto people sharing onchain screenshots organically during the election cycle. Not because they cared about decentralization. Because they cared about attention. That changed something. The biggest lesson from Polymarket: consumer crypto wins when it becomes culturally addictive before technically impressive. I think this is where most crypto apps still fail. Too many products are designed for crypto users. Very few are designed for normal internet behavior. The apps that will onboard the next 100M users probably won’t look like “crypto apps” at all. Personally, the crypto products I actually use weekly are: stablecoin payments, prediction markets, and onchain social tools. Not because they’re decentralized. Because they are genuinely useful. Sending USDT across borders in minutes already feels more practical than traditional banking in many countries. And honestly? Embedded wallets + account abstraction are massively underrated. The moment users stop seeing seed phrases and gas fees, adoption changes completely. I also think AI will accelerate consumer crypto harder than people expect. AI agents making payments, trading attention, coordinating services, and interacting onchain 24/7 suddenly makes crypto rails feel necessary instead of speculative. That’s why platforms like @RallyOnChain are interesting to me. Not because “engagement farming” is revolutionary. But because it experiments with something bigger: turning attention, reputation, and content quality into onchain economic activity. The next breakout crypto company probably won’t market itself as a crypto company. It’ll just feel like a better internet product. And most users won’t even realize blockchain is underneath it.