Daniel Bense, a former Aseop and Sunspel executive, founded deodorant and fragrance label To My Ships in 2024 and is already eyeing expansion into new territories and categories.

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.@garyvee: "I've been in a 7-10 week cocoon around collecting becoming the next lifestyle genre." "I think it's about to completely blow the roof off." "I believe in 10 years, every Fortune 500 consumable product — apparel, CPG — will have a collectibles marketing strategy." "You saw lines around the door at Popeye's for the One Piece collectible. People flooding to a Dodgers game to get the One Piece collectible." "Differentiation in an AEO/GEO, agentic commerce world around collectibles and community to get people to stop their normal pattern of what they're just reordering — because they want to buy a deodorant that has a collectible of their favorite [entertainment thing]."