Dev: The last few days has been a marathon tying up a ton of loose ends and loose code as we prep for mainnet
It's one thing to release something to the world on fake money; it's another to do it with real cash - and without the scope for an easy upgrade
As I'm *just* about to hit the final command to deploy the contract to mainnet, I wanted to take this time to do two things:
1. Tell you about everything we've had to do over the last week to make this mainnet ready
2. Set expectations for what's to come in the next few weeks, months...years(?)
So let's start with #
1#
We've been quieter over the last few days as we've wrangled out some of the final issues before mainnet. Some of the things we've worked on:
1. Moved the Escrow keeper service to a separate server altogether. Removes one central point of failure
2. Built in an automated CSAM reporting tool that doesn't force us to store offending material and reports directly to regulatory authorities
3. Added an emergency takedown tool for admins to take down ads with malicious code or links
#
2# and #
3# were legal requirements as advised by my lawyer.
In fact, most of the hold up over the last few days was in back and forth over legal issues and how much exposure we wanted to have as a platform and where our liabilities ended
This brings us to the 2nd issue:
Expectations
Mainnet is a crucial milestone because it firmly, legally cements us as a real product
I'm excited for it. As, I hope, are you.
But mainnet also moves us firmly from crypto timelines to real-world timelines
A month is an eternity in crypto. In the real world, that's barely enough to get you a meeting, let alone close a deal
What we're trying to do here is entirely new and different. Serious traction will take serious time. Our model is superior in many, many ways, but it's not always clear to everyone at first glance
And even if it was, a new player asking you to stick some code on your website is never an easy ask
Will this hack my site? Will this hurt my SEO rankings? Will I get weird illegal ads? Will anyone even pay for this?
These are are serious questions any publisher or advertiser will have
And the only way to answer them is through the burden of real evidence and case studies
So what I'm saying is: it will take time
Time to win over big publishers. Time to win over big advertisers. Time to show everyone that this is a better model
We might get lucky and hit a big catch right at launch. Or we might flail and flounder nibbling on tiny bites for months before nailing the big one
Eitherways, I'm going to be here fighting out till the end - win or lose