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Hyrox’s mishandling of a hygiene controversy at one of its events should remind organizers that they need to keep their core customers top of mind (via @opinion)
Hyrox has persuaded gym junkies to train like elite athletes. But the competitiveness of those at the front shouldn’t ruin the experience of those behind, writes Juliana Liu for Bloomberg Opinion. Read here:
📷: Burak Basturk/AFP/Getty
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Hyrox champ finally apologizes for diarrhea-covered race - and says she learned 'there is more to life than racing'
Hyrox’s new owners hope to turn burpees into billions | opinion
HYROX athlete competes amid diarrhea emergency, horrifying onlookers - but declares 'a win is a win'
HYROX co-founders Christian Toetzke and Moritz Fürste speak after Jeffrey Katzenberg’s WndrCo helped them take back control of the company they started 🔥
“We are more than thankful for everyone who is part of this journey. We will put everything into this to make Hydrox better every day.”
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HYROX FOUNDERS ARE RETAKING CONTROL OF THE COMPANY
Hyrox founders Christian Toetzke and Moritz Fürste are part of an L Catterton-led consortium acquiring a majority stake in the fitness competition business, alongside Jeffrey Katzenberg’s WndrCo.
The deal could value Hyrox at roughly €600M ($698M).
Hyrox has grown to 100+ events and more than 1.4M participants in the 2025-26 season. Toetzke says the next phase will focus on expanding participation, new products and the company’s Olympic ambitions.
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Hyrox fitness race bulks up Asia's workout scene
Pooping Hyrox champ had warned that she 'hates' the exercise that sparked diarrhea emergency
Diarrhea-stricken Hyrox champ's coach defends her amid 'extraordinary' and 'deeply human' incident
