I WOKE UP and wanted to give my KatyCats an early holiday gift. To everyone who HAS A HEART, I wish you NO MORE TEARS FOR NEW YEAR’S. I’m always gonna be around no matter if you’re up or down. 1432 is here OK!

I thought it was about time I share my holiday gift list — a few practical items, all $10 or less. The best one? Health care for you or somebody you care about. The deadline to sign up is December 15. Go to and get covered.

𝗝𝗢𝗢𝗛𝗢𝗡𝗘𝗬 𝗧𝗛𝗘 𝟮𝗡𝗗 𝗠𝗜𝗡𝗜 𝗔𝗟𝗕𝗨𝗠 光 (𝗜𝗡𝗦𝗔𝗡𝗜𝗧𝗬) A Holiday Gift for MONBEBE | JOOHONEY 주헌 'Push (Feat. 레이 (IVE))' Christmas Remix Ver. #주헌# #JOOHONEY# #몬스타엑스# #MONSTAX# #MONSTA_X# #光# #INSANITY# #Push# ▶

Sad reality: A small set of CPG / DTC brands will use this rise in Instinct / Muse to take advantage of price-insensitive consumers. When you're selling to a real person, you can't just double your price overnight. You need better branding, a ton of ad spend, premium photography, an expensive website, etc... All of the things that signal "premium" to a real person. It's a whole effort Selling to agents is completely different. The entire concept of brand and performance marketing as a lever to raise price is non-existent. And when the consumer is price-insensitive and **specifically instructing the agent to look for premium products**, we've seen evidence that **Price-point itself** is used as evidence to justify the product being premium. If your brand relies on holiday / gift shopping surges, you might be able to double your prices overnight and actually get an **increased rate of recommendation** from AI personal assistants. (assuming your on-site content is set up right, your offsite mentions describe you in the right way, and you have a small but positive set of reviews, etc.) Pricing strategy as a whole for DTC brands I think will need to get re-solved in the next 5-10 years.