Following the Mao Zedong meme controversy, which brands have so far cut ties with or taken action against French football star Kylian Mbappé? Among the names, we see international brands such as Dior, RIMOWA, and Nike. Why should speaking the truth come at such a heavy commercial cost? Dongpeng Beverage, Mengniu Dairy, and Milkground have formally announced the termination of all cooperation with him. Other brands and platforms—including On, Dior, RIMOWA, Hublot, Nike, Xiaohongshu, and Tencent—have taken measures such as removing advertisements or deleting promotional content featuring him. Meanwhile, China’s state broadcaster CCTV has suspended broadcasts of La Liga matches and related content involving Mbappé, and pulled commercials featuring him, extending the boycott to broadcasting and advertising channels.