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Microdramas are two minutes long, addictive and worth billions. On today’s Big Take Asia podcast, the story behind the global boom and how AI is shaking things up
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Microdramas are two minutes long, addictive and worth billions. On today’s Big Take Asia podcast, the story behind the global boom and how AI is shaking things up.
Microdramas are two minutes long, addictive and worth billions. On today’s Big Take Asia podcast, the story behind the global boom and how AI is shaking things up.
🎙️ Listen now:
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Chinese microdramas were easy to dismiss as brain rot, writes @cathythorbecke. Now they're looking like a multibillion-dollar industry with major lessons for Hollywood (via @opinion)
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🔊 ‘Microdramas are indeed a phenomenon.’ @DawnC331 tells the Reuters World News podcast that Hollywood's major studios are all experimenting with 2-minute vertical videos
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Canada’s CBC Joins Microdrama Boom
The Picsart x Kling 4.0 Microdrama Challenge has 6 days left and $50,000 in prizes still up for grabs! 🎭
A shocking confession, an unexpected reunion, a twist no one saw coming, whatever story has been sitting with you, now is the time to make it. 👀 Five winners, $10,000 each.
Participate here 👉
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Fan Bingbing Says Young Chinese Audiences ‘Aren’t Being Fed Very Well’ as AI Microdramas Boom
Frustrated Hollywood writers say they can 'make more money babysitting' than in booming microdramas raking in billions
The smartest brands aren't buying attention—they're investing in it.
By funding microdramas and other creator-led content, brands are reaching audiences through stories people actively choose to watch, not ads they skip.
Sponsored by Brandstorytelling
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