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Microdramas are two minutes long, addictive and worth billions. On today’s Big Take Asia podcast, the story behind the global boom and how AI is shaking things up
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Microdramas are two minutes long, addictive and worth billions. On today’s Big Take Asia podcast, the story behind the global boom and how AI is shaking things up.
Microdramas are two minutes long, addictive and worth billions. On today’s Big Take Asia podcast, the story behind the global boom and how AI is shaking things up.
🎙️ Listen now:
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Chinese microdramas were easy to dismiss as brain rot, writes @cathythorbecke. Now they're looking like a multibillion-dollar industry with major lessons for Hollywood (via @opinion)
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🔊 ‘Microdramas are indeed a phenomenon.’ @DawnC331 tells the Reuters World News podcast that Hollywood's major studios are all experimenting with 2-minute vertical videos
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Frustrated Hollywood writers say they can 'make more money babysitting' than in booming microdramas raking in billions
The smartest brands aren't buying attention—they're investing in it.
By funding microdramas and other creator-led content, brands are reaching audiences through stories people actively choose to watch, not ads they skip.
Sponsored by Brandstorytelling
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fal Podcast episode 4 is live and our guest this week is @xingsthatmatter of @plotpartyai
We talk about the Microdrama industry in China vs the US and how producing for this emerging category is different from traditional formats.
Watch on YouTube:
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Several Hollywood celebs are ditching the massive eight-figure checks and exotic movie sets for a rising format: microdramas.
What if the future of advertising isn't ads at all?
Brands are increasingly investing in microdramas, aligning with the content audiences actively seek out rather than interrupting their experience.
Sponsored by Brandstorytelling
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