Plex has announced a price increase for new Lifetime Plex Pass subscriptions. Starting July 1, 2026, the one-time cost will rise from $249.99 to $749.99. Existing lifetime subscribers will be grandfathered in with no changes to their accounts or benefits. Monthly and annual Plex Pass subscriptions remain unchanged. The company states the adjustment supports the platform's ongoing value and long-term development. Current users can still buy at the old price until the effective date.