Roblox is giving creators more money, they will pay 42% more for sales from players who are 18 or older and have verified their age in the US. This only applies to games that use the R15 avatar system, it covers game passes, subscriptions, and some items players buy inside the game. Roblox is doing this because the 18-to-34 age group grew more than 50% last year in the US and these players also spend about 50% more than younger players. Creators made a record 1.5 billion dollars in 2025. Roblox is also updating its homepage and game recommendations to show more big, high-quality games made for adults.