“STREAMFLATION” DRIVES MASS STREAMING CANCELLATIONS 39% of Americans canceled at least one streaming subscription over the past six months, up sharply from 29% in March, according to Ipsos. Repeated price hikes and broader cost-of-living pressures are driving the pullback, with the average U.S. household now spending around $69 per month on streaming. Market angle: Netflix faces a key test with Q3 earnings, as investors watch whether rising prices are translating into accelerating subscriber churn.