Spotify is rolling out the ability to label artists as being an ‘AI Persona.’ The label can only be applied by creators themselves or by Spotify if they detect an artist to be AI-generated. Artists labelled as an AI Persona will be excluded from personalised recommendations.

Spotify announces "AI Persona" label that will be applied to AI-generated artist profiles starting next month. Songs from these “artists” will not be included in personalized recommendations on the platform.

Spotify's growth to over 300 million subscribers defies the odds in a market where price hikes usually deter expansion. This 9% increase in Q2 highlights not just user loyalty but also Spotify's strategic agility in navigating the complexities of a dynamic pricing environment. The notion that price hikes would stifle growth is put to rest with this achievement, revealing Spotify's deep grasp of consumer value perception. For businesses grappling with rapid sector shifts, this case study offers invaluable insights into harnessing resilience and strategic foresight. At Raise, we recognize that such global scale and reach epitomize what AI can achieve when strategically integrated into business models. This kind of transformative growth story resonates with our commitment to fostering innovation and collaboration at a global level.

Spotify has removed over 75,000,000 AI-generated songs in the past year, claiming AI-generated music was ripping off actual artists. However, AI-generated music is still allowed as long as it has "creative intent".