Starbucks on Thursday announced it will close about 1% of its North American cafes as part of its turnaround.
Under CEO Brian Niccol, Starbucks has staged a revamp of its U.S. business that has focused on improving the customer experience, including in-person interactions at its cafes. The announcement marks the second round of closures in North America during Niccol’s two-year tenure.
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Starbucks $SBUX is closing 250 underperforming locations across North America to focus on stores with higher potential
The closures, which will happen this week, represent about 1% of the company’s 18,000-location footprint across the United States 🇺🇸 and Canada 🇨🇦 - Bloomberg
Starbucks $SBUX plans to close 250 underperforming North American stores and take about $300M in restructuring charges. Most closures are expected by the end of FY26.
Starbucks plans to close hundreds of cafés across North America this week, the latest move under Chief Executive Brian Niccol to streamline and boost the profitability of its operations