tigrino has everything you want in an animal narrative.
the name is literally tied to the only living cat of a newly discovered species, the real sanctuary is directly involved (non profit), close to $100k has already been raised for them, and they are publicly supporting the project.
the story is real, the species is real, the animal is real, and the sanctuary is actively participating.
this is the kind of narrative that can run much further than a coin with nothing behind it.