Unveiling Uklon’s first step into everyday commerce: Uklon Store. Launched by Kyivstar’s ride-hailing and mobility business, Uklon Store is a marketplace that enables users to discover, purchase, and have goods from independent third-party merchants delivered by Uklon drivers - all from within one app. Starting with delivery of flowers from independent florists in Kyiv, customers can browse and send items in just a few taps. This exciting step integrates new digital services that can drive growth while creating greater value for customers. @TwiyKyivstar @uklon $VEON

In 1954, a woman in Asakusa had a husband who wouldn't work. So she started selling rice balls. She named the shop Yadoroku, which sounds like an address and is actually old slang for "good-for-nothing." She meant him. The family kept the name. White rice was still a luxury that year. She sold about 100 onigiri a day. Seventy-two years later her grandson runs the same 16-seat shop behind Sensoji temple. It's the oldest onigiri shop in Tokyo. The Michelin Guide gave it a Bib Gourmand in 2019. Every fall he tastes rice from around the country and picks one for the year. When the day's rice runs out, the shop closes. One rice ball is somewhere around $2 to $5. Across town in Otsuka, a 71-year-old named Yumiko Ukon runs a nine-seat counter called Bongo. Sixty fillings. About 1,200 rice balls a day. She told a reporter people sometimes wait eight hours, which I didn't believe until I saw the photos of the line. An onigiri is not a fancy thing. For a thousand years it was what you pressed into your palm before a long day, what a mother packed for a kid, what a soldier carried to the field. Rice, salt, something in the middle, seaweed. American cities are getting onigiri shops now. It's being called a trend. I don't think it's a trend. I think it's a grandmother in 1954 still feeding people she never met.

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Today Kyivstar CEO Oleksandr Komarov took part in a workshop on Ukraine’s digital economy at the Ukraine Recovery Conference 2026, highlighting the country’s resilience, innovation, and long-term growth. Digital transformation is not a by-product of recovery. It is one of the engines driving recovery, creating a more modern, competitive economy. Today, Kyivstar’s evolution from telecom operator into digital ecosystem is providing the foundations for home-grown innovation like @uklon and Helsi to scale and thrive - leading from the front across industries like healthcare, mobility and delivery. During the workshop, Oleksandr outlined VEON’s belief that continued investment into digital infrastructure in Ukraine is the key to unlocking further transformation - where sovereign AI services, data centers, cloud services, and resilient networks are treated as critical infrastructure for recovery. @TwiyKyivstar