Alexander Ullom’s ‘IT ENDS’ is certified fresh on Rotten Tomatoes with 95%. It follows four friends whose post-college plans are derailed when a wrong turn traps them on a never-ending backroad. Now in theaters.

Neon is challenging audiences with a 36-hour screening marathon of Alex Ullom’s ‘IT ENDS’ in New York City. • Teams of 4 will compete to see who can be the last ones in the theater • Each group member will receive $0.25 for every minute they remain in the competition, up to $540 per person • Group members can win an individual $500 bonus if their entire team stays in the competition for all 36 hours. Sign up here:

NEON and TheaterEars are partnering to bring a director's commentary experience for select showings of ‘IT ENDS’. Attendees can use their own phone & headphones to listen to Alexander Ullom's commentary along with the producers of the film.