virality without conversion is bullshit.
start with where your buyers hang out. what do they engage with, who do they follow, what do they share publicly.
then pay attention to the timeline. the angles, who said what, what's trending (you can automate this btw)…
the game of social media is right audience plus right timing.
VIRAL — THEN SHUT DOWN: A pop-up Chinese night market in Rowland Heights drew hour-long lines for stinky tofu and skewers. LA County Public Works blocked the street after complaints about traffic, trash, smoke and grease. Vendors who moved nearby were also cleared.