WebMCP by Microsoft and Google is HERE and I'm surprised more people aren't talking about it. Why does it matter? BILLIONS of dollars are about to move through agents, and the internet isn't built for them yet. 1. SEO was about Google understanding your page. 2. AEO was about AI citing you. 3. WebMCP is about the agent actually finishing the job (buying, researching, requesting quote etc). WebMCP is basically websites with agent buttons. Instead of an agent scanning a page like a human, screenshotting and guessing where to click, the site just tells it "here's how to search, here's how to book, here's how to buy." 2 cash flowing businesses you could start today using WebMCP: 1. A WebMCP conversion agency Make boring business websites agent-ready. Law firms, HVAC, med spas, dentists. Build them the first tools (request a quote, book a consult), sell the setup for $2k, then charge a few hundred a month to monitor and improve it. 2. An agent mystery shopper. Test whether agents can actually complete the important journeys on someone's site, buying the hoodie, booking the consult, filing the claim. Hand them a report on where the agent got stuck, missing tools, bad descriptions, lost conversions. Charge monthly, then turn the repeated fixes into software. Full episode on @startupideaspod with @hot_town below You'll learn what WebMCP really is, see examples of it IN ACTION, and hear more about 2 startup ideas using WebMCP you can start today. WebMCP is pretty cool. Watch.

1/ WebMCP was a major theme at Google I/O last week today we're releasing @nekuda_ai chrome assistant with native WebMCP support - auto-detects WebMCP sites, drops an actions menu right on the page - batteries included, or bring your own keys - also check out our WebMCP directory: Link →

Submissions for the @OpenAIDevs WebMCP Challenge close today at 1pm PT. If you're still building, the Netlify starter and demo apps are deployable as they are, and the netlify.toml already carries the headers WebMCP needs.

Introducing Sodium v2 Add WebMCP capabilities to your site in one command so AI can discover and interact with it easily. 👉 Agent analytics and AEO features built-in. Free during beta! demo:

Submissions for the @OpenAIDevs WebMCP Challenge close tomorrow at 5 p.m. PT. If you are still deciding what to build, our five demo apps show what WebMCP looks like in practice, including a checkout flow and a reservation system that pushes back when a slot is genuinely full.

We’re adding support for WebMCP in the ChatGPT desktop app’s built-in browser and ChatGPT Sites. When you visit a compatible website, ChatGPT or Codex can automatically use it to complete your task. Update to the latest version of the ChatGPT desktop app, then just ask Codex to create a WebMCP-enabled app and deploy it to Sites.

websites can give chatgpt work + codex tools directly through webmcp. on supported accounts, open a supported site in the desktop app’s built-in browser. the address-bar arrow shows its tools. no separate connection needed.