I’m so glad I don’t have to keep this a secret any more!! @goodamerican activewear launches August 2! Over a year in the making and as you all know fitness is my passion and I’m so proud of this line!! #GoodSquad# #OurBodyOurJourney#

There's no doubt that peptides are making young people gay at an alarming rate. Our job is to capitalize long term on this trend by studying the second-order effects and investing accordingly. Here' how I'm playing this trend: Obvious buy is Grindr. And Match Group owns Hinge and Tinder which are both deep into the gay market. Bumble less gay exposure but still benefits. Gays also love and spend alot of money on pets so you want to be long Chewy. Trupanion for insurance, Zoetis, and Idexx for animal health, Freshpet for premium food. Pet spending is probably the biggest second-order effect by total dollars Gays travel more and index heavily toward urban destinations, cruises, and resort experiences. Royal Caribbean, Norwegian, Marriott, Hilton, Booking, and Airbnb. Cruise lines in particular have a long history of chartered gay cruises. Gays are heavy into personal care and grooming and spend rises materially. Estée Lauder, Ulta, and e.l.f. are all obvious beneficiaries of this trend. Gays are into fitness and adore Lululemon. And there's the publicly traded gyms like Life Time, Planet Fitness. Gym membership rates among gay men run well above the general population. Premium fashion and accessible luxury is a major gay market. Benefits Tapestry (Coach/Kate Spade), Capri (Michael Kors/Versace), Ralph Lauren, and the European luxury houses (LVMH, Kering) on foreign exchanges. You can probably short Mattel, Hasbro, Carter's, Children's Place, Kimberly-Clark (Huggies), and suburban-focused homebuilders like Lennar and D.R. Horton would face significant headwinds as gays hate the suburbs and flock to cities. P&G's Pampers business will be in trouble. Finally an asymmetric bet that fertility benefit companies like Progyny will see exponential growth as gays still want kids but through IVF and surrogacy. Hamilton Thorne makes IVF lab equipment.