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Audemars Piguet x Swatch can be transformed into a wristwatch like this 👀
And yeah… the crown on top looks kinda dumb, but it’s basically the only option if you want proper non-colorful watches.
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Audemars Piguet has always been a ridiculously overpriced hype brand. There's way better watches out there. Vacheron Constantin Overseas is my personal fave. They just don't hire influencers or pay trashy rappers to wear them. But technically a far superior watch and look better.
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Swatch and Audemars Piguet's "Royal Pop" collection launch was marked by tear gas and scuffles in long queues outside stores.
Some people waited for days to get their hands on the exclusive colourful pocket watches.
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The Audamers Piguet x Swatch collab seems to be about appealing to women’s market.
Less than 20% of AP’s annual $3B sales are to women. AP’s CEO even said Royal Pop is perfect as a “bag charm” (eg Labubu).
I wrote on why the strategy makes sense:
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BREAKING: Swatch x Audemars Piguet “Royal Pop” price markets are now live on Limitless
People waited days outside to flip a $400 pocket watch
Now you can make money by predicting its resale price in one click from your bed
Trade here →
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The Swatch x Audemars Piguet “Royal Pop” collection has been revealed. Featuring 8 Bioceramic pocket watches in two versions, with prices starting at $400.
Introducing Audemars Piguet x Swatch, a disruptive collaboration that fuses joyful boldness and positive provocation with the art of haute horlogerie. Stay tuned! #RoyalPop#
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Idk which is gayer for Audemars Piguet…
AP x Swatch Royal Pop pocket watches or SGA gifting Thunder boys AP watches after winning back to back NBA MVPs 😭
A limited-edition Swatch and Audemars Piguet watch release sparked chaos worldwide, with police breaking up fights among shoppers in Milan and New York City, where pepper spray was used.
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The weekend launch of Swatch's 'Royal Pop' collaboration with Audemars Piguet was overshadowed by scuffles that broke out in long queues outside stores.
