Pokemon cards are better investments than stocks. Hear me out… If you put $100 into Pokemon cards in 2004 instead of the S&P 500, you'd have about $5,300 today instead of $1,080. That's around 19% a year vs 11% a year. I talked about Pokemon a lot last year and it has only gotten bigger since, so here is how I see it. It all comes down to supply and demand. The fewer copies of a card that exist and the more people who want it, the higher the price goes. That is the whole Pokemon economy. On the demand side you have three things happening at once. Millennials were there at the start of Pokemon, and now they are in their peak earning years spending real money on the cards they grew up with, partly as an investment and partly for the nostalgia. Those same millennials are having kids, and Pokemon is just as big with their kids today, so parents and children are collecting side by side. And TikTok and social media have turned Pokemon into a global content machine, with creators, athletes, celebrities, and rappers all pulling new people into the hobby. You can see it on the chart. The biggest leg up came in 2020 and 2021, right when all of that hit at the same time. Now the part people leave out… The index tracks graded cards that actually traded, so it's measuring the winners, not the packs sitting in your closet. It also gave back a big chunk of its gains in 2022 and 2023, so this is not a straight line up. Comparing a curated index of winners to an index of everything isn't exactly apples to apples. But that is exactly why I think vintage and high grade is where the opportunity is. Modern sets are printed in massive quantities, so supply will always be much higher than it was for the older sets. In my eyes eReader era cards could become some of the most sought after cards in the world. They had some of the lowest print runs in Pokemon history, and they were made to be swiped through the Nintendo eReader, so a huge number of them got scratched, bent, or damaged along the way. Low print runs plus heavy damage means very few clean, high grade copies exist today. The market thinks Pokemon beating the S&P is a meme stat. In my opinion the real story is that scarce vintage cards are turning into a legit collectible asset class, and the supply on the best ones is only getting tighter. This is why I think Pokemon cards are a great investment. Not financial advice. Do your own research.

Pokémon cards are outperforming both stocks and Bitcoin in 2026. @CoinDesk's index shows Pokémon card prices up 27.9% YTD, compared with 12.8% for the S&P 500 and a 28.8% decline for Bitcoin. The comparison shows how differently alternative collectibles can perform from both traditional markets and crypto. Would you rather hold Pokémon cards or bitcoin:native right now?

Pokémon cards have become so valuable that Japan is weighing new regulations as counterfeiting and money-laundering concerns grow. The country’s trading-card market reached roughly $2.1 billion in 2025, according to Bloomberg.

Pokémon card collectors in the UK are unhappy after Ace Grading announced massive price increases across its grading services, with some tiers jumping by up to 140%. Ace became popular for offering cheaper and faster grading than companies like PSA. Collectors liked the custom labels and the ability to grade cards in the UK without expensive international shipping. Many fans now feel the company is straying from what made it attractive. Collectors on Reddit and social media complain that the new prices no longer make sense for everyday submissions, especially modern Pokémon cards with low resale value. Some prefer sending cards to PSA, as PSA slabs usually sell for higher prices.

Pokemon cards under $100 investment Miraidon - SVP013 Espeon ex - SVP175 Terapagos ex - SVP165 Thesis: New gen will introduce new Pokemon which will make these more unique with sick artwork and hopefully no reprints. (always do your own research before investing)

Vintage Pokemon cards have absolutely exploded the last month… I’ve sold 3 vintage cards for $27k that I bought for $5k earlier in the year. Insanity. Anyone else benefitting from this crazy pump?!

🇬🇧 A box of Pokémon cards sitting in a British man's attic for 15 YEARS just sold for more than $2 MILLION! The owner originally bought some of the sets for just a few hundred dollars. The retired decorator had collected 41 complete Pokémon card sets between 1999-2009, then stored them away after his son lost interest. At auction, the collection fetched £1.56 million ($2.09 million), more than 6x its estimated value. One Legendary Collection set containing a rare Charizard sold for $174,000, while a Skyridge set originally bought for ~$400 fetched around $131,000. Sometimes cleaning out the attic really can make you a millionaire. Source: AA / Writer: Samuel