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Squishy toys have been around for years, but NeeDoh and similar products have surged in popularity this year.
U.S. sales of squishy toys hit about $297 million through June, quadrupling from a year earlier.
Squishy toys have been around for years, but NeeDoh and similar products have surged in popularity this year.
U.S. sales of squishy toys hit about $297 million through June, quadrupling from a year earlier.
What’s behind the “dramatic shift” in the popularity of squishy toys?
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