Major events require planning and safety measures. Earlier this summer, the CAL FIRE – Office of the State Fire Marshal was on-site at Cal Expo in Sacramento for the @XGames. Their role is to ensure public safety by inspecting fire exits, safety plans, and emergency access, and by ensuring all fire extinguishers, alarms, and suppression systems are ready for use. Planning for a large event involves more than what happens on the day of the event. Fire and life safety considerations are reviewed in advance to help identify potential hazards, ensure emergency access is maintained, and confirm that safety systems are ready if they are needed. From the layout of the event and access for emergency responders to fire protection systems and evacuation considerations, these measures are part of the planning that goes into safely hosting large crowds. This work contributes to a safe event for everyone. #CalExpo# #XGames# #StateFireMarshal# #PublicSafety# @caloffice

If your ad optimization stops at Day 7, you could be leaving long-term LTV on the table… To maximize UA scale for Wool Puzzle 3D, XGame Studio expanded their strategy beyond their D7 ROAS setup. By layering Unity’s D28 Ad Revenue and D28 Hybrid ROAS campaigns onto their existing portfolio, they captured high-value users whose monetization compounds over a longer 28-day window. The Results: 🎯 4x increase in iOS D28 retention 📊 More than 2x scale for an established hit 💵 Higher ad monetization efficiency without compromising short-term yield "Unity's D28 Ad Revenue campaigns helped us impressively scale Wool Puzzle 3D with high-quality users. We were able to grow the game and our ad revenue, without sacrificing near-term efficiency." — Ms. Phuong, CMO, XGame Studio 🔗 Get the full breakdown of their strategy in our latest case study:

who’s the king of the dirt? 👑👀 Brady Baker just swept the summer with 4 X Games Dirt titles, more than any rider in history. a new bar has been set. #RoadToGlory# #XGames# #BMX# #BradyBaker#

14 X Games golds. 18 total medals. 4 straight Dirt Best Trick wins going in 🥇 @TheRWilly set the bar in BMX. Tomorrow, the man who came to clear it. #RoadToGlory# #XGames# #RWilly# #BMXDirt#

Gui Khury came into the summer with 5 Vert Best Trick golds… …hit 6 in Sac… …then 7 in Chiba... …and made history in New Orleans with 8 🏆 each of those was worth 100 points for XC São Paulo. tomorrow, the 10 that decided a championship. #RoadToGlory# #XGames#