People have underestimated the impact of 10/10. The incident caused real and lasting damage to the industry. An industry-leading company should focus on strengthening core infrastructure, building trust with global users and regulators, and protecting the long-term interests of the majority of crypto users, setting an example for others to follow. Instead, some chose to pursue short-term gains—repeatedly launching Ponzi-like schemes, amplifying a handful of “get-rich-quick” narratives, and directly or indirectly manipulating the prices of low-quality tokens, drawing millions of users into assets closely tied to them. This has become their shortcut for attracting traffic and user attention. Legitimate criticism is then drowned out—not through facts or accountability, but via aggressive narrative control and coordinated influencer campaigns. This approach does not build an industry. It erodes trust—and ultimately, everyone pays the price.