A plush keychain named Messi the Goat has become a smash hit in Yiwu this year. Its cute, cuddly design strikes a chord with football fans worldwide, making it the top-selling merch of this World Cup. 一款名为“小羊咩西”的毛绒挂件，是今年义乌的“爆款”，憨态可掬的造型，直接戳在全世界球迷们的心坎上，成为本届世界杯的顶流。