I dreamt I was driving and saw an aurora borealis in the middle of the day. I was so distracted by it I crashed into the ocean. Then I learned it wasn't real but an AI augmented reality projection that the car maker added in a software update to make the sky prettier.

Weird isn't just visual. Weird is whatever strays from the norm. Weird is relative to the current state of the world. You can have weird principles. They should be things people can legitimately disagree with. You have to remember Obsidian was very weird when it launched six years ago. Local files, malleability, backlinks, graph, even Markdown syntax... these were not as widely understood and accepted as they are today. That's why I spent so much time writing essays like "File over app" to try and explain our choices. The goal was to describe why our weird ideas should be normal, and it worked! Now the world has somewhat caught up and accepted those choices, so it's time to find the next frontier of weirdness.

mature things tend to get pressured into being less weird over time, so if you're starting from scratch your advantage is that you can be very weird if you don't start weird you're probably trying to compete inside the local maximum of something more boring than you could be

engagement-bait accounts love to weaponize Cunningham’s law: "the best way to get the right answer on the internet is to post the wrong answer" it's a lose-lose for the target because if you don't reply it allows misinformation to spread, if you do reply it boosts the post