Samsung is cutting mid-to-low-end phone output again. Memory prices are not the only reason.
As per Korean media reporting, Samsung has lowered its fourth-quarter mid-to-low-end smartphone production plan. Rising memory prices are the main driver, but printed-circuit-board material is also tight.
Japan’s Nitto Boseki has shifted capacity toward higher-margin T-glass used in AI semiconductor substrates, reducing E-glass used in smartphone boards. That has raised prices and made supply harder. Samsung has cut related component orders as a result.
The lower-margin Galaxy A series is the main target. Full-year smartphone shipments are now seen around 230 million units, below the prior 240 million expectation.
Updated fourth-quarter monthly targets total about 24.2 million units, down 23% from the earlier 31.4 million plan. Flagship plans for the S27 series early next year stay higher, and foldable volume is still set to rise.
The Mobile Experience division posted a 735 billion won loss in the second quarter. Some broker estimates put the full-year loss around 400 billion won. Mid-to-low-end base models have already seen price increases of more than 100,000 won versus the prior generation.
AI demand is lifting memory profits while squeezing the phone business that uses the same memory.
#
Samsung#
If memory and board material both stay tight, does Samsung protect overall profit by shipping fewer mid-range phones, or does that open share for rivals that can still absorb the cost?