#AppleEvent# Recap: Foldable "iPhone Duo:" • Uses Touch ID • eSIM-only worldwide • Can be used partially folded • The thinnest iPhone ever made • Supports two apps running side by side • Offers up to 44 hours of battery life when using the outer display • Opens to a 7.6-inch Super Retina XDR display, 50% larger than the iPhone 18 Pro Max • Starts at $1,999 and launches October 23rd iPhone 18 Pro & Pro Max: • Smaller Dynamic Island • Prices increased by $100 • Significantly larger batteries • Charges up to 50% in 15 minutes • Powered by the new 2nm A20 Pro chip • Up to three times better cooling performance • iPhone 18 Pro Max offers up to 30 hours of battery life • New 48MP Fusion main camera with variable aperture • Can authenticate whether a photo has been edited using AI • New iPhone Handoff feature lets users switch between two iPhones using the same number • Starts at $1,199 and launches September 18th AirPods 5: • Up to 50% more noise reduction than AirPods 4 • Richer, deeper sound designed for different ear sizes • Starts at $129 and launches September 18th Apple Watch: • Live rewind catches what you missed • Get notified of chronic high blood pressure • Most accurate heart rate sensing in a wearable • Apple introduces the Apple Watch Series 12 and Apple Watch Ultra 4 • Starts at $399 and launches September 18th iOS 27: • Launches September 14

I just unboxed my silver iPhone 18 Pro and in the background is the Tesla Cybercab. And the difference between these two companies is too big now to ignore… Apple just put on this huge, glamorous live event with beautiful lights, stages, cameras, and world-class production & acting. All that energy around a phone that, from the outside, mostly looks new bc of new colors. And don’t get me wrong… This phone is beautiful, I still think it’s the best phone in the world. But then I look at the Cybercab sitting on my wallpaper. It has no steering wheel, no pedals, driving real people around cities. It’s a brand new vehicle designed so one day humans won’t need to drive at all. Something that will fundamentally change how millions of people and things move from point A to B. And it made me think… This is what happens when a founder is gone. A company can keep making great products. It can keep making and milking $ billions from one product iteration to the next. It can keep hiring super incredible people. It can become more polished, more efficient, more professional than ever. But that founder-level obsession with changing the world slowly gets replaced by protecting what already works. That’s why I honestly miss Steve Jobs... Apple events used to feel unpredictable. You waited for that “one more thing” bc there was this feeling that Jobs might walk onto that stage and show you something you’ve never seen and hadn’t even realized you wanted yet. He truly made the company feel like it was unveiling the future, something unbelievable… Apple still knows how to put on one heck of a show… but I feel the show has become bigger and the leaps in technology/products have become smaller. And that’s what makes me think about Tesla. Tesla is still founder-led. Elon and the team are still willing to build things that sound completely insane before they become real. Cars that drive themselves. Robotaxis with no steering wheel or pedals. Humanoid robots. Factories designed around entirely new ways of building vehicles. Huge risk. Huge ambition. Huge chance of failure. Believe it or not, that founder mentality and leadership really matter. Bc founders are often willing to risk the comfortable business they already have to build the thing that could completely replace it. I really hope Tesla never loses that spark… bc one day I know Elon won’t be there. And when that day comes, I hope Tesla stays a company obsessed with building brand new crazy cool risky things that make us super excited about the future and doesn’t become a company that simply protects what it already built.