A 44-year-old content creator has spent nine years building a home and lifestyle brand her in-laws routinely dismiss as "not a real job," even though it generated roughly $1.2 million in investable assets separate from her husband's earnings. Neither her mother-in-law nor her sister-in-law knows the number, and she has kept it that way deliberately. She says revealing her balance would not change anyone's opinion and would invite more questions, unsolicited advice and expectations than respect. Instead of arguing at family gatherings, she treats her creator income the way many business owners treat theirs, focusing on long-term planning rather than external validation. The portfolio has become a more meaningful measure of success to her than winning the argument over whether influencing counts as work. For years nearly all of her savings went into a brokerage account holding broad-market index funds plus a small number of individual companies she knew through brand partnerships. As the balance grew, she wanted diversification beyond public equities. She ultimately allocated roughly $180,000 across several commercial real estate investments, spreading the money over multiple deals rather than concentrating it in one project. At $1.2 million in investable assets, she would generally meet the SEC accredited investor net-worth standard. She keeps business finances separate from household spending and works with an accountant experienced in creator businesses. Her assets have since grown past the original milestone, and her approach has not changed.

Here’s how to find creators who would actually make good ads for your brand: - Open Instagram or YouTube in - Open an empty Google Sheet - Paste this prompt: “Find 30 English-speaking creators in the US, UK, Canada, or Australia who make content about [your niche]. Only include creators who: • Are confident and natural on camera • Consistently produce high-quality videos • Average at least [X] views • Have worked with relevant brands before • Match the audience and tone of [your brand] For each creator, add their profile, followers, average views, location, niche, three relevant videos, previous brand partnerships, public contact information, and why they would be a good fit. Never guess missing information. Write NOT_FOUND if something cannot be verified.” Polar will open the profiles, watch their content, check previous brand work, find their contact information and build the shortlist inside your sheet. Save this for the next time you need creators. 👇

Take-Two CEO Strauss Zelnick has stated that Grand Theft Auto VI will not include any real-world brand product placements. He explained that the game features a fully fictional world where all brands are made up. “So we’re not even at risk of doing brand partnerships because all the brands are made up. And I think that keeps us pure,” This will allow Rockstar Games to maintain the satirical integrity of the Vice City setting without ads.

Haider Rafique returns to TOKEN2049 Singapore. @Haider is @okx's Global Managing Partner and CMO, overseeing corporate affairs and strategy, marketing, and brand partnerships. He created the OKX brand, drove its global growth, and helped build the OKX app into a unified crypto super app.

What if the next great CapCut creator is not only making videos? Introducing a new Creator Program for those who create for the world, across graphic design, animation, visual design, and AI prompts and skills. Top creators unlock global exposure, IP co-creation, brand partnerships and commercial projects. What could you create if your ideas had a global audience? Hear more from Seven, Head of Content Planning, CapCut, on stage at CapCut World Singapore.

Sophie Cunningham @sophaller 🏀 Courtesy of @JackMedia7 and the 17PLUS WORLDWIDE TRUTH NETWORK AT Sophie Cunningham: From Missouri Legend to WNBA Standout and Inspiring Force Sophie Cunningham has carved out an impressive career defined by excellence, resilience, loyalty, and an unwavering competitive spirit. The 6-foot-1 shooting guard/small forward for the Indiana Fever embodies the best of women’s basketball: sharpshooting skill, toughness, and a deep commitment to her teammates and community. Born on August 16, 1996, in Columbia, Missouri, Cunningham grew up in a family steeped in athletic tradition. Her parents competed for the University of Missouri, and the household balanced sports with farm life, including corn harvests and horse riding. She thrived as a multi-sport athlete at Rock Bridge High School, leading the basketball team to four consecutive state titles as a five-star recruit. She even made history as the first female to score points for the school’s football team by kicking extra points. At Missouri, she became a program icon. Starting all 129 games over four seasons, Cunningham finished as the Tigers’ all-time leading scorer with 2,187 points. She also set the career free-throw record and ranked among the leaders in three-pointers. Honors piled up: SEC Freshman of the Year in 2016, three-time First-Team All-SEC, and Third-Team All-American as a senior. She helped restore the program’s relevance with four straight NCAA Tournament appearances. In 2025, she was inducted into the Mizzou Athletics Hall of Fame in her first year of eligibility—a fitting tribute to a hometown hero who chose to stay close to her roots. Selected 13th overall by the Phoenix Mercury in the 2019 WNBA Draft, Cunningham steadily developed into one of the league’s most reliable three-point specialists. Over six seasons in Phoenix, she earned a reputation for accuracy from beyond the arc and versatile play. In 2025, a trade brought her to the Indiana Fever, where she has thrived as a key reserve and valuable veteran presence alongside stars like Caitlin Clark and Aliyah Boston. In 2026, she has contributed solid production—averaging around 9 points per game while shooting an excellent percentage from three—while providing leadership and energy off the bench. Her experience has proven invaluable on a high-powered Fever squad. What truly stands out is Cunningham’s loyalty and protective instincts toward her teammates. She has been celebrated as a fierce competitor who stands up for those around her, earning admiration for her physicality and passion. Beyond the court, she has expanded her impact: co-founding the Sophie Cunningham Classic to promote girls’ basketball in Missouri, working as a broadcaster and analyst, launching a podcast, and engaging in modeling and brand partnerships that showcase her personality and work ethic. Fans have responded enthusiastically, with her popularity surging through viral moments of celebration, sharp shooting, and genuine interactions—such as inspiring young athletes and sharing lighthearted, positive messages. Cunningham’s journey reflects grit and growth. From dominating high school and rewriting Missouri’s record books to becoming a seasoned WNBA professional known for her shooting touch and team-first mentality, she continues to inspire. As she approaches her 30th birthday while still delivering efficient performances and mentoring the next generation, Sophie Cunningham stands as a shining example of what dedication, hometown pride, and competitive fire can achieve. In a league full of talent, her combination of skill, character, and authenticity makes her a player—and person—worth celebrating. Respectfully, @JackMedia7 THE WORLD'S CONNECTION TO UNSTOPPABLE TRUTH AT 17PLUS WORLDWIDE TRUTH NETWORK AT @RealLTCRicBosi @RighterThanRigh @SusanKi777 @ladyliberty7767 @34rthhasrisen @DanelleTyler2 @wildangel1968