Introducing YouTube Citation Breakdown. YouTube's a top-cited domain in AI Search, but raw URLs are hard to act on. Now, for all cited YouTube videos, you can see the channel, video title, and video category, ranked by citation share.

🚢 New ship in @profound: YouTube Citation Breakdown YouTube's a top-cited domain in AI Search, but raw URLs are hard to act on. Now, for all cited YouTube videos, you can see the channel, video title, and video category, ranked by citation share.

I am the Director of Voluntary Cessation at the Department of the Interior. Last month I paid a German company $1.2 billion to build nothing. Not a turbine. Not a wire. Not one kilowatt. $1.2 billion. For the absence. The company is RWE. They held leases off California. Off Louisiana. In the New York Bight. Wind farms were going there. Now they aren't. I made sure of that. We call it voluntary. It became voluntary when I made it impossible. I write the permits. I never wrote theirs. RWE said it kindly. "No path forward to permit these projects for the foreseeable future." I am the foreseeable future. Here is the part I like. The $1.2 billion did not go to a taxpayer. It went to RWE. We paid them to leave. Then they took the check and put $900 million into a gas terminal in Louisiana. We paid a company to stop making power. They used it to make a different kind. The check bought a fuel switch. I signed it. Somewhere a set of blades is already built. They point at a different ocean now. The ports that would have raised them can go back to waiting. An analyst asked me what the country got for $1.2 billion. I said "energy security." She asked which energy. I said "the secure kind." She asked to see the kilowatts. I told her that was not her lane. She stopped asking. I do not produce power. I have never produced power. I end the projects that would. My title is Voluntary Cessation. Cessation means stop. Voluntary means I get to call it their idea. The Germans are the second. In March it was a French company. Same handshake. Leases traded for an LNG plant in Texas. There is a line forming. I take a number. I pay it to leave. We call it common sense. We call the wind a costly subsidy. I just paid $1.2 billion to end the subsidy. The payment was larger than the subsidy. I am the subsidy now. On the invoice, under deliverables, I wrote one word. None. I came in under budget. I'm up for a raise. The lights those turbines would have carried are still off. They were always going to be off. That was the product.

🚢 New ship from @tryprofound: Citation Coverage Citation Share tells you how much AI citation volume you own. However, Citation Coverage tells you how consistently AI answers cite your page or domain across different responses. It's a more accurate barometer for breadth.

"reddit is dead" Should you chase short-term citation trends in AI Search? 🧐 It's been a heavy topic of discussion in my LinkedIn comments over the last few days. Generally, we work with our customers on a North Star of creating useful, tasteful, and deliberate content. Of course... it's equally as hard for us to ignore the results that we've been able to drive when we notice big changes, in real time, and move fast. If you're reading comments and posts that say "reddit is dead", the best thing to do is ignore and go about your day. But for those of you who are curious, experiment-driven, and have some spare time (like me) here's what we're seeing & testing internally: --> With the decline in social, most of the citation share was re-allocated to company websites (what we call owned media) --> We separate owned media into two types: competitive and non-competitive. Was this content made by a company who sells products and services that the prompt is asking for? Or was it made by a company who sells products and services but that are not relevant to the actual user query? --> A great example of non-competitive owned media is @zapier . We work closely with them on AEO, and they make a lot of great and useful content about products that they integrate with (but **don't** compete with). --> Non-competitive owned media can be a really great, above-ground, and low-cost way to secure mentions that have a similar impact to PR. --> With the rise in non-competitive owned media, we are seeing a lot of opportunities for our clients to work with vendors that are getting cited for the first time. We believe that it is far too easy to get tempted into short-term tricks that may do more harm to your brand image than the value they generate from the improved visibility. But that doesn't always mean that there is no value in finding arbitrage and moving quickly.