oh hi it's been a while. :) sharing a few updates: i've recently joined @profound, we raised a $180M series D, and to celebrate, @MikaelSargsyan @ambedgar @s3frn and i shipped some nice updates to the website. finally feeling excited to get back to sharing more stuff here.

AI is changing how people discover brands, and we believe marketing has to change with it. Co-founders @thejamescad and @dbabbs built Profound to help marketers understand how their brands show up in AI Search, then act intentionally on those insights. Now, the team is doubling down on its AI Marketer and expanding its applied AI labs in New York and San Francisco. We believe most marketers cares about how their brand shows up in AI. That conviction has only grown. Today, Profound is the fastest-growing AI marketing platform, used by one third of the Fortune 100 and more than 16% of the Fortune 500. We’re thrilled to continue backing @profound as part of their $180M Series D. Congratulations to the entire team! CC: Lightspeed Partners @sach_pat, @elijahconniff

Congrats to the Profound team on their Series D. If your team isn't investing in your AEO, you're already late. And great to watch them evolve from AEO services into a full blown agentic marketing platform. Let's go.

AI is fundamentally reshaping how consumers discover products and in turn, how marketers do their work. @dbabbs @thejamescad and the @profound team saw this early and have been building the foundational agentic AI platform for the future of marketing with incredible speed. Thrilled to quadruple down and co-lead Profound’s Series D with our friends at @sequoia 🚀

Excited to share @profound has raised a $180M Series D, co-led by @sequoia and @kleinerperkins. Winning in AI Search requires an inhuman amount of work. That is why we are building the AI platform for marketers, underpinned by two things: 1/ Your AI Marketer, a marketing expert that proactively investigates your data, identifies opportunities, and then does the work while you stay in the loop. 2/ Context Manager, a living synthesis of your meetings, email threads, and brand data powering this new teammate. As your brand evolves, so does your AI Marketer. AI labs are pushing the frontier in fields like engineering, law, and finance. But marketing, one of the economy's most complex and consequential applications, has received far less attention. That’s why we’re expanding our applied AI research team. We’re bringing together research scientists, engineers, and IOI medalists to advance AI for marketing. Their focus: post-training models for marketing workflows, and building the world's first AI benchmark for real-world tasks in the field.

🚢 New ship in @profound: Sheets Templates We took the most common workflows teams are running in Sheets and packaged them as ready-to-go templates. Each one comes pre-loaded with the right Agent, columns, and sample data.

LLM referral traffic was climbing faster than every other channel, Sarah Shaffer and the team at @Plaid wanted to build a repeatable growth system around it. We worked with them to build Answer Engine Insights to track prompts and citations, then they used AI Marketer to deploy Agents that audit pages, refresh them, and automate the reporting. The results: 🚢 300%+ increase in LLM referral traffic to 🚢 210% increase in conversions from that traffic 🚢 10-100x faster execution on AEO workflows

Computer use in @profound Using AI Marketer to analyze the websites of three AI software engineering companies to gather brand styles and page structures. Any task that can be done a computer can now be done automatically in Profound.

Today at @profound we welcome @midaskwant to the team as a Member of Technical Staff! Midas joins us from @trymirage, where he was a Staff Product Designer. Prior, he was the founder of Golden Voice Technologies, Inc., a consumer social studio that worked across 20+ different social apps. Midas hails from Haarlem, the Netherlands, and has been in the US since he was 18, when he started attending Stanford University. He has the Midas touch when it comes to bridging the gap between design, interaction, and engineering in creative multimodal tools. We're super hyped to bring his expertise to our future products that will make Profound the go-to marketing platform for all types of multimodal creative marketing. Outside of work, Midas' claim to fame is that he's a top 1% Citi Bike rider in NYC: 1,582 rides, 2,173 miles, and 254 hours. Midas was one of the first people I tried to recruit when we started Profound more than 2 years ago. Happy to finally bring him to the team. We're gonna do big things together!

🚢 New ship in @profound: Adobe Experience Manager (AEM) integration Agents can now List, Search, Get, Create, and Update Content Fragments directly in AEM, closing the loop between an insight and a published fix.