"How do you figure out how to plan revenue goals for the next 3, 6, 9, 12 months? Use the C10, C60, C90 plans The C10 is the most aggressive, but possible, plan. 10% chance you can hit it. Incent the team to hit this. The C60 is one you know you can hit, but just barely. This should be your core model. The C90 is the plan you can hit almost no matter what. You use this to manage ... cash and the burn rate."