One of our biggest fans has 530,000 people in his Facebook group. What if they all had a room at my conference? Jessica has been building our referral rewards. Rewards money can't buy. Her next steps: run the plan past our operations team, and get Joel to sign people up for the referral program the moment they buy a ticket. My worry: I would hate to take on a lot of costs and then not have a lot of people be part of it. Then I showed her my call with Jonathan Mast. He offered to bring his AI community to Social Media Marketing World. I offered him a private room on day one, just for his people. Jessica's first reaction: "That sounds like maybe it could be part of one of the incentive tiers too." Here's the key to the whole thing. Nobody gets into that room without a ticket. That's kind of a big development. Now Jessica goes back through the 200 and some ideas you've sent us to find what we do next. If there were a meetup just for your community, would that get you there? Reply "Yes" or tell me what would. Press Start: The Road to 3,000. #SocialMediaExaminer# #SMMW27# #RoadTo3000# #CommunityBuilding# #EventMarketing#

One of our viewers called me with an offer. I didn't ask him to. Jonathan Mast comments on almost every single episode of this show. He told me, "You didn't even ask me to do this. I'm the one that reached out." He has a community he'd love to get excited about Social Media Marketing World. So we got on a call to find a way to collaborate that's mutually beneficial for both of our communities. His idea: a virtual lunch before the event. People get to ask questions, and more importantly, we have some fun with it. My first reaction: I really like the idea. Then I threw one back. What if I gave him a space at the event on the very first day? A room with a bunch of tables, exclusive just for him and his community. The one catch: they need a physical ticket to get in. His answer: "I think that'd be amazing. Let's do it." Here's why I think it works for both of us. He has an incredibly loyal community of people who are very excited about AI. I have what I believe are the world's best trainers on AI. And Jonathan said the part I keep coming back to: "Something special happens when we sit down next to each other." Nothing is decided yet. I'm taking it to my team. Should we team up? Tell me in the comments 👇 Press Start: The Road to 3,000. #SocialMediaExaminer# #SMMW27# #RoadTo3000# #CommunityBuilding# #EventMarketing#

🏢 Throwback to a few days ago — we were incredibly fortunate to receive an invitation to visit the OKX Türkiye office in Istanbul. 🇹🇷 Beyond seeing one of the world’s leading exchanges up close, we also had the opportunity to sit down with the OKX Türkiye team for a discussion that I believe will be highly valuable for founders, builders, project teams, and communities looking to expand into the Turkish market. Turkey is one of the most active crypto markets globally, yet many international projects still don’t fully understand what drives the local community. So instead of focusing on token prices or market predictions, we asked questions that truly matter: 🔹 What makes the Turkish crypto community unique? 🔹 What can Asian projects and builders learn from Turkey? 🔹 What do Turkish users look for before supporting a project? 🔹 How can projects build long-term trust and credibility in the market? 🔹 What qualities define a “high-quality project” from the perspective of a leading exchange? 🔹 How can exchanges like OKX Türkiye potentially support projects and communities entering the region? The answers were insightful, practical, and in some cases, quite different from what many people might expect. If you’re a founder, builder, community leader, or project team looking at Turkey as your next growth market, you’ll definitely want to watch this one. 🎥 Full interview coming soon. A huge thank you once again to the OKX Türkiye team for the warm hospitality, valuable insights, and generous invitation. Stay tuned. 👀🔥 #OKX# #OKXTurkiye# #Turkey# #Web3# #Crypto# #Blockchain# #IBW2026# #CommunityBuilding# #Web3Growth#

Web3 forgot community building. It faded everywhere once retail crypto attention left. The last place projects are still touching it is mostly RH and Solana right now. On-chain attention is coming back. The window is open.

FUTUREMODE 2026 Community Partner: @kagea_ai Kagea Labs builds the AI agent that helps communities run effortlessly — giving builders the tools to focus on what matters: the people, not the operations. This partnership brings an AI-native approach to community building to the FM26 stage in Taipei. We're looking forward to seeing them in September at #FM26#. FUTUREMODE 2026 📍 Taipei Expo Dome | Sep 4–6, 2026 🌐 🏟 Get your pass: Local - International - #FM26# #FUTUREMODE# #台灣未來祭# #Partner# #KageaLabs# #AI# #Community#

Paul sees stock-paired memecoins as community. Haseeb sees what happens when the cycle turns. Paul: "Memecoins with stock tokens, I think are great community building aspects for these companies." "You saw what happened with GameStop. So now if you have this community around this memecoin, finally, people are actually caring about your company." "There's public company CEOs that have joined FOMO in the past week and now they're following the coins on FOMO." Haseeb: "Right now we're in part one of the cycle. Part one of the cycle is the fun part. That's the part where numbers go up." "When the cycle ends is when everybody's down bad. Everybody's upset. Everybody starts talking to, what's that, Burwick Law or whatever. That's when the knives come out." "People will absolutely do that for just a $10 million memecoin rug pull." Paul: "The difference is they're not launching the token and rugging it. It's like the token's already created."

Gemma is only as powerful as the community building with it. We launched awesome-gemma to highlight amazing community-made tools, research, and applications in the ecosystem. What have you built? Drop a link below or submit a PR to get featured: