We put one video on our sales page. Then I looked at the data. While I'm trying to get to 3,000 people at Social Media Marketing World, every visit to that page matters. The video autoplays the second you land. First, the retention graph. I'll be honest, it's ridiculous. Average view duration is about 12 seconds, and those 12 seconds are the first impression. Then I went into Microsoft Clarity and zoomed in on the intent data. 57.7% medium intent. 12% high intent. Add that together and it's 70% medium or high intent. We have not seen that in a very long time. I've been watching recordings of people coming to the page. They're in deeper consideration. And this all started with a question to Jon: what does this make possible? His answer: put testimonials featuring multiple people in key places on the website. So the speaker page used to have a stock photo of people learning. Now it has attendees on autoplay, testifying about the content. The register page used to show two smiling faces. Now it shows people talking about the return they got. If you've got a page that isn't converting, maybe the fix isn't more words. Maybe it's other people's voices. Now I want to hear from you. Do autoplay videos annoy you, or do they pull you in? Tell me in the comments 👇 Press Start: The Road to 3,000. #SocialMediaExaminer# #SMMW27# #VideoMarketing# #ConversionOptimization#