As ICEE approaches its 60th anniversary, the J&J Snack Foods CMO, Lynwood Mallard, shares how National ICEE Day, movie tie-ins, and social listening are keeping the frozen drink brand relevant with a new generation of fans:

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It is time! A special Edgerunners edition of REDstreams with Bartosz Sztybor and Saya Elder is now live! Got any questions about Cyberpunk: Edgerunners and Cyberpunk: Edgerunners 2? Drop them in the chat for our guests. 📺 Twitch: 📺 YouTube: