The Trade Desk
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We’re here to help brands drive growth. And we do that by unleashing the full potential of your data-driven advertising. Read our story:
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Everyone's listening, but are brands listening closely enough?
The Trade Desk Edge Academy's Unlocking the Premium Internet: Audio course explores the trends, opportunities, and innovations shaping audio advertising today.
Enroll for free:
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Learn how The Trade Desk Intelligence arrived at the findings of our multipronged study, which reveals how people move between AI-driven search tools and the open internet during decision-making and what the results mean for advertisers:
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This or That: Media Channel Edition 🎧.
We put a few programmatic pros on the spot: pick one channel, no take-backs.
Display, CTV, digital out of home, audio, native, and digital video are all on the table, but only one can come out on top.
Of course, the best strategies rarely stop at one channel. Learn how to leverage the strengths of each to keep your audience at the center of your campaigns:
This is just the first round, so stay tuned for more.
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Purchase signals show us where shoppers are headed. Our new data found that retail data drove higher ROAS and lower CPA globally, giving marketers a clearer path to new buyers and measurable sales.
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Advertisers have access to more data and optimization opportunities than ever before. The challenge isn't always finding new tools. It's making the most of the ones already available.
Features like path-to-conversion reporting, bid factoring, and omnichannel measurement can help advertisers uncover deeper insights, identify optimization opportunities, and make more informed decisions across campaigns.
We asked our platform experts which features they believe are most underutilized and why they deserve a closer look:
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Shoppers don't behave the same way in Q4, so your targeting shouldn't either. Audience signals can help keep your strategy aligned with what consumers are actually in-market for.
The Q4 Programmatic Playbook shows you how, and this is your last chance to be one of the first 400 to complete it and score a free swag toolkit.
Get started here:
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Building something new for Q4? Check what you already have first.
Search and social keywords, old radio, CTV, or video creative, it can all be repurposed.
The Q4 Programmatic Playbook breaks down exactly where to look first, and there's still time to be one of the first 400 to complete it by Oct. 15 and score a free swag toolkit.
Get started here:
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Audio is roughly a third of our media time but only a small percentage of ad spend. Insights from Bayer, Ovative, and SiriusXM on why marketers are planning audio earlier, and measuring it beyond clicks.
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📢 Q4 is officially here! And we've got a few tips on how to come out ahead.
If you're looking to approach Q4 with greater confidence and a sharper strategy, The Q4 Programmatic Playbook has you covered.
And the best part? The first 400 learners to complete the course by Oct. 15 will receive a free swag toolkit to help them through the quarter.
Get started here:
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As ICEE approaches its 60th anniversary, the J&J Snack Foods CMO, Lynwood Mallard, shares how National ICEE Day, movie tie-ins, and social listening are keeping the frozen drink brand relevant with a new generation of fans:
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Households now watch across countless screens — live sports, on-demand, and everything between. The brands winning attention are showing up across that fragmentation without losing precision or measurability.
Want to get sharper on CTV? Unlocking the Premium Internet: CTV is a free, 60-minute course from The Trade Desk Edge Academy covering the ecosystem, measurement, creative evolution, and how to start testing CTV in your own strategy.
Full-funnel results are here. Time to unlock them. Enroll today:
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