"It's time to make history." 👏 @Ludacris talks about his upcoming music era and his new single "Pull Over," advice for upcoming artists and why he wants to work with Lainey Wilson with Billboard News backstage at Stagecoach.

"He has maintained artistic greatness." 👑 @kehlani gives Ludacris his flowers and talks about the hip-hop homages on her new self-titled album. Watch her as #BBWomenInMusic#'s IMPACT honoree LIVE on April 29 on and YouTube.

Rap music is dead. Scroll through the Top 100 and it’s nearly impossible to find a rap song. A massive stadium rap concert next month has only sold 160 tickets. That’s not a typo. Ludacris, T.I., Rick Ross, and BigXthePlug booked a Louisville stadium, and it looks abandoned. 20,000 tickets left unsold. Ever since USAID got defunded, rap’s popularity has completely vanished. It used to be most of the Hot 100 — Now it’s nonexistent. Meanwhile, country music is dominating the and selling out arenas across the country. Did the CIA really run the rap game?

Don Toliver has had one of the craziest lineups of guest performers on his OCTANE World Tour so far 🤯 ▫️ Ye ▫️ Drake ▫️ Travis Scott ▫️ SZA ▫️ Justin Timberlake ▫️ Peso Pluma ▫️ Malcolm Todd ▫️ Offset ▫️ Key Glock ▫️ Lil Baby ▫️ T-Pain ▫️ Ludacris ▫️ Rema ➕ more