Mercedes-Benz cut its Guidance The adjusted return on sales for cars is now 2–3%, down from 3–5%, and EBIT is expected at about last year's level. Mercedes has lowered its full-year forecast, as higher-than-expected input costs and deteriorating sales figures in China weigh on fourth-quarter results. The profit margin for Mercedes’ car division nearly halved in the third quarter. The adjusted return on sales slumped to 2.5 percent, down from 4.8 percent in the same period last year, the company announced on Wednesday. In China, sales fell by 31 percent to 86,800 vehicles delivered. “In addition to an increasingly challenging market environment in China, the Mercedes-Benz Group expects higher costs in the fourth quarter, including higher material costs,” the company stated. Meanwhile, Mercedes-Benz is offering severance payments of up to 330,000 euros to employees who agree to the termination of their employment contract. Its getting worse from here.

Mercedes-Benz Group is pushing ahead with its biggest product and cost overhaul in years, betting it can restore profitability even as China turns from a growth engine into one of the biggest drags on the business.

MERCEDES-BENZ JUST REVEALED ITS FIRST ELECTRIC SUV BUILT ENTIRELY BY AMG The AMG GT SUV starts at about $127,060, per Bloomberg. The base version will provide up to 668 kilometers (415 miles) of range, while the top-end models can travel 700 km on a single charge. The very top-of-the-range variant can hit 100 kilometers per hour in 2.5 seconds.

Mercedes-Benz debuted the first electric SUV developed entirely in-house by its AMG brand, betting that high performance will help it stand out in an increasingly crowded luxury market

MERCEDES-BENZ REPORTED Q3 CAR SALES FELL BY 8% YEAR-OVER-YEAR TO 407,200 UNITS. HOWEVER, SALES OF BATTERY ELECTRIC VEHICLES ROSE BY 52% YEAR-OVER-YEAR TO 78,100 UNITS. IN EUROPE, CAR SALES INCREASED BY 5% YEAR-OVER-YEAR, WHILE SALES IN CHINA DROPPED BY 31% YEAR-OVER-YEAR; THE U.S. SAW A 6% RISE. OVERALL Q3 GROUP SALES FELL BY 6% YEAR-OVER-YEAR TO 491,700 UNITS.

Mercedes-Benz just signed on to put Wayve's AI Driver into production cars within two years. That makes three major automakers: Nissan, Stellantis & now Mercedes. The interesting part is how Wayve drives, because it breaks with how self-driving has been built for fifteen years. The traditional approach is a stack of separate modules: one detects objects, one predicts what they'll do, one plans a path & they all rely on detailed pre-built maps of every street. It works, but every new city needs its own mapping & engineering. Wayve uses a single end-to-end neural network. Camera & sensor data go in, driving decisions come out, with no high-definition maps. It learns driving the way a language model learns language- from enormous amounts of examples. Wayve says it drove "zero-shot" in more than 500 cities across Europe, North America & Japan within a year. Zero-shot means no city-specific training before arriving. If that holds up at scale, it solves the biggest cost problem in autonomy. What consumers get first is more modest. From 2027, hands-off driving on supervised roads - the car steers, navigates and handles traffic, but you are still responsible & watching. Three automakers betting on the same approach is the real signal here. They're not buying a feature. They are betting the module stack was the wrong architecture.