Optimus shouldn't be something you buy once and keep forever.
It should be a rental service with tiers that include automatic hardware swaps, updates, and upgrades the moment better versions exist.
Even better: Optimus units waiting in strategic cities and countries around the world. When you travel somewhere your robot can't come with you, you just activate one that's already there. Your Optimus is instantly available again in the new location.
Always current hardware. Global access. No shipping robots across borders.
Optimus has better customer service than most restaurants.
Handing out earplugs at the Roadster event without dropping a single one. Would you tip him?