Last year I asked a handful of podcasters one question: would you like to give away a free ticket to your community? Here's the catch. They had to announce a contest on their podcast. Then pick a winner and announce them on a different episode. Some of them kept reminding their listeners for about four weeks. "Don't forget to participate in the contest." That's free advertising, whether anybody buys a ticket or not. Jessica liked that it puts us in front of audiences that don't know us yet. Jon said it better: it's exposure from somebody those listeners already trust. And the host runs it however they want. A rating and review. A post on Instagram. They pick the winner. Everyone who doesn't win still gets a link to buy a ticket. Then Jessica pushed back. Why only podcasters? Plenty of people have huge audiences without a show. Fair point. But a podcast is guaranteed delivery. So the plan is to run it again, this time with AI podcasters and social media marketing podcasters. A short list. Maybe 10 people. Ideally people I know. Because if I don't know them, the chances they say yes are pretty much zero. It's one small play on the road to 3,000. If a podcaster handed you a free ticket to give away, what contest would you run? Start your comment with "I'd..." 👇 Press Start: The Road to 3,000. #SocialMediaExaminer# #SMMW27# #RoadTo3000# #PodcastMarketing# #EventMarketing#