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Roblox has a quiet flip. They put Rent-A-Girlfriend next to Fairy Tail and Knights of Sidonia in the Kodansha catalog. Creators could use the IP and sell branded passes. Then the post got edited. Three titles left. Rent-A-Girlfriend gone. Staff called it “further review.” The policy did not change. The anime did not change. Players spotted the mismatch immediately. Roblox posted it anyway, then pulled it once the comments started. They didn’t change the rules. They changed their mind after the replies.
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Roblox’s shares climbed more than 11% on Monday after the company announced new tools for game designers and features for players at a developer conference on Sept. 11
Roblox expands tools to help creators build, distribute games
Roblox has announced “Roblox Everywhere,” a plan to make Roblox-created games easier to play and distribute across different platforms >Standalone games: Developers will eventually be able to distribute Roblox games on mobile, PC and consoles. >Chrome support: Coming this year, letting players launch Experiences directly from a webpage without installing the Roblox client. >Offline gaming: Offline single-player support is planned, with a wider release targeted for around mid-2027. >More game types: Roblox is expanding support for 2D games, sprites, orthographic cameras and turn-based multiplayer. >AI tools: Around 9,000 games have already been created with Build AI, and 71% of those creators had never used Roblox Studio before. >Scene Generator: Roblox can generate game scenes from text prompts and reference images. Developers have earned over $5 billion through DevEx since 2013, including around $1.7 billion in the past 12 months.
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Roblox Is WAY Bigger Than You Think
Roblox is planning changes after Australia’s testing identified issues that ‘put children at risk.’
Roblox is now under investigation by the US Senate, alleging the gaming company prioritizes money over child safety
Roblox stock is crashing and they say the lack of new viral games is one of the main reasons. The company’s shares have fallen by around 70% over the past year, wiping roughly $70 billion off Roblox’s market value. “We attribute the unforeseen monetization shortfall to a greater-than-expected shift of engagement from high monetizing 2025 vintage viral games to a combination of new and evergreen experiences with lower hourly monetization,”
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Roblox Expects Revenue Growth to Slow, Bookings to Decline
Roblox has announced Build, a new AI creation tool that they say will let anyone turn a text prompt into a basic game directly within the Roblox mobile app.
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