Fashion and beauty brands spent years chasing short-form virality. Now, as creators burn out and audience loyalty weakens, YouTube’s long-form ecosystem is re-emerging as one of the industry’s most valuable creator platforms.

Everyone loves to hate social media right now, as feeds have become “polluted” with addictive, short-form content and AI slop. The strongest brands are finding ways to detach themselves from the algorithm.

⚖️ The Apprentice host’s legal firm has helped TickTickTrader, an Isle of Man-based trading company, successfully fight off a legal threat from the short-form video app 🔗

Someone who deserves a ton of credit for kicking off this consumer app arc — not just for me, but for a shit ton of founders is @blakeandersonw. He's the one who showed me (and likely a ton of successful app founders) the opportunity in AI + mobile + short-form. Glam Up and Sprout don't exist if I never met him in 2024. I typically don't do glazing lol, but you gotta give credit where it's due.

Im officially back from Hiatus which means I'm posting on my YouTube channel again! 💙🌊🎉 I'll be posting long and short form content every week~ watch da videos or hang out with us in stream! :3 I'll do my best! 🐟 (link in comments!)

Jeff Buckley earns his first appearance on the #Hot100# this week, nearly three decades after his death, as “Lover, You Should’ve Come Over” debuts at No. 97. 📈 The song, a deep cut from his lone studio album, ‘Grace,’ in 1994, has been surging in recent months thanks to viral traction on short-form video platforms like TikTok. Tap here for details: