Zero sales on the old page. Three on the new one. I did not see that coming. My AI video editor turned our conference footage into speaker videos and testimonial videos. Jon's first reaction: "Those look like they were professionally done." Then I tried something on our sales page. The moment you land on it, a video starts playing. We split-tested it against the old page. Jon brought the early data. Less than 150 people between the two pages. The old page: zero sales. The video page: three. "Shut the front door." Visits to the checkout page were up 251%. Jon admitted it's probably the lowest conversion rate we've ever called a test on. We're calling it anyway, and testing a different headline next. Jessica's take on why it works: the video at the top grabs your attention right away and sells the entire experience of the conference. Does video sell you on an event? Reply "Yes" or "No" and tell me why. 👇 Press Start: The Road to 3,000. #SocialMediaExaminer# #SMMW27# #SplitTesting# #VideoMarketing#