Everyone is talking about how easy it is to build now.
A $20 subscription gives you coding capabilities that were reserved for the best engineers just a few years ago.
Building a product has never been cheaper or faster.
But that's exactly the problem.
When building is commoditised, the technology stops being the moat.
Everyone has access to the same tools, the same models, the same capabilities. The advantages that once differentiated startups are disappearing.
The companies that win from here aren't the ones with the best product today.
They're the ones with the best team.
A team with enough trust, conviction and energy to keep showing up every single day. Through the hard stretches, the slow periods, the moments when nothing is working the way you expected.
AI can accelerate execution.
It cannot replace belief. It cannot replace shared ambition.
That's the real competitive advantage in 2026. And it's the hardest one to build.
I shared this in the latest
@ForbesTechCncl article on the biggest challenges facing tech startups today.