Hyundai to launch more than 100 new and refreshed models by 2030 Hyundai is planning the largest product rollout in its history, with more than 100 new or refreshed models coming worldwide by 2030 as it targets growth in hybrids, EVs and previously underserved segments. – 58 of the 100+ models are planned for North America, Hyundai’s largest market. – Hyundai will enter 18 new vehicle segments, including a midsize pickup, light commercial vehicles and body-on-frame models. – Those “white space” segments represent nearly 30% of U.S. auto sales, creating significant room for Hyundai to expand. – Hyundai expects to offer more than 10 hybrid models in North America by 2030, with hybrids potentially making up nearly half of regional sales. – Hyundai’s U.S. hybrid sales jumped 71% in Q2 2026, while the overall U.S. hybrid market grew 19% during the first half. – The automaker plans to increase North American parts sourcing from 60% to 80% to reduce tariff exposure. – Seven new or refreshed vehicles are scheduled to arrive within the next eight months, including the Tucson, Tucson Hybrid, Ioniq 3 and Santa Fe Extended Range EV. – The Santa Fe EREV targets more than 600 miles of total range and will be built in Alabama. – Hyundai sold a record 595,457 vehicles in North America during the first half of 2026, including 489,656 in the U.S. – Hyundai raised its long-term operating-margin target to above 9%, up from its previous 8%–9% target. For dealers, this is a major expansion of the Hyundai product portfolio. The combination of more hybrids, new body styles and additional locally sourced production gives retailers more opportunities to capture customers currently shopping Toyota and other established competitors—while also giving Hyundai more ways to respond to changing EV demand and tariff pressures.

#BABYMONSTER# 1st MINI ALBUM [BABYMONS7ER] POP-UP STORE 📍DATE : 2024.04.01(MON) - 2024.04.10(WED) 📍LOCATION : THE HYUNDAI SEOUL B1, EVENT PLAZA #베이비몬스터# #1stMINIALBUM# #BABYMONS7ER# #BABYMONS7ER_POPUPSTORE# #YG#

BLACKPINK 'Pink Venom' Concept Pop-Up -DATE : 2022.08.29(MON) - 2022.09.04(SUN) -LOCATION : The Hyundai Seoul, 5F Sounds Forest #BLACKPINK# #블랙핑크 ##PreReleaseSingle# #PinkVenom# #ConceptPopUp# #20220829# #YG#

2025 IU POP-UP STORE [Found at Eight] Official MD Notice 📍 Operating Period : September 10 (Wed) – September 21 (Sun), 2025 (※ Closed on September 15 (Mon)) 📍 Venue : THE HYUNDAI SEOUL 5F, EPIC SEOUL 🔗 🔗 #아이유# #IU# #IU_POPUP# #Found_at_Eight#

2025 IU POP-UP STORE [Found at Eight] Official MD Notice 📍 Operating Period : September 10 (Wed) – September 21 (Sun), 2025 (※ Closed on September 15 (Mon)) 📍 Venue : THE HYUNDAI SEOUL 5F, EPIC SEOUL 🔗 🔗 #아이유# #IU# #IU_POPUP# #Found_at_Eight#

Robotics deep dive: BOSTON DYNAMICS Boston Dynamics has had four owners in thirty-four years. Spun out of MIT in 1992, funded for most of its first two decades by DARPA contracts. Google bought it in December 2013: price never disclosed. SoftBank bought it in 2017: price never disclosed. Hyundai Motor Group announced its purchase in December 2020 and closed in June 2021, at a valuation of $1.1bn. The Hyundai deal is worth reading closely, because "Hyundai bought Boston Dynamics" is not quite what happened. The 80% was split four ways: Hyundai Motor 30%, Hyundai Mobis 20%, Hyundai Glovis 10%, and Executive Chair Chung Euisun personally 20%, paying 374, 249, 125 and 249 billion won. SoftBank kept the other 20%. That structure is why this post can exist. Three of those four buyers are listed Korean companies, so Boston Dynamics' results land inside filings that anyone can pull. They report a net loss of 335 billion won in 2023, 440.5 billion in 2024, and 528.4 billion in 2025, about $390m in that last year. Roughly 1.3 trillion won of net loss across those three years, and the annual loss has grown every year since Hyundai took over in 2021. Set that against what has ever been disclosed on the revenue side, which is close to nothing. Boston Dynamics said more than 1,000 Spots were running in 35 countries as of 2022. At the $75,000 list price that is around $75m of hardware, cumulative, across the product's whole life. Stretch unit numbers have never been published. Neither has revenue. On 16 July 2026 SoftBank sold its remaining stake for a reported $325m and Hyundai took the company outright. The engineering is not the problem and never was. BigDog, Spot, Handle and Atlas were the most capable machines anyone had built in their categories, for thirty years running, and the videos did something no marketing budget can buy. Treat that as what it is: distribution. What the record shows is that being the best in the world at legged robots has not, so far, produced a profitable robot company. Every humanoid company raising money in 2026 is priced on the assumption that this generation converts. Boston Dynamics is the longest run of evidence we have on what that conversion costs.