Hyundai to launch more than 100 new and refreshed models by 2030 Hyundai is planning the largest product rollout in its history, with more than 100 new or refreshed models coming worldwide by 2030 as it targets growth in hybrids, EVs and previously underserved segments. – 58 of the 100+ models are planned for North America, Hyundai’s largest market. – Hyundai will enter 18 new vehicle segments, including a midsize pickup, light commercial vehicles and body-on-frame models. – Those “white space” segments represent nearly 30% of U.S. auto sales, creating significant room for Hyundai to expand. – Hyundai expects to offer more than 10 hybrid models in North America by 2030, with hybrids potentially making up nearly half of regional sales. – Hyundai’s U.S. hybrid sales jumped 71% in Q2 2026, while the overall U.S. hybrid market grew 19% during the first half. – The automaker plans to increase North American parts sourcing from 60% to 80% to reduce tariff exposure. – Seven new or refreshed vehicles are scheduled to arrive within the next eight months, including the Tucson, Tucson Hybrid, Ioniq 3 and Santa Fe Extended Range EV. – The Santa Fe EREV targets more than 600 miles of total range and will be built in Alabama. – Hyundai sold a record 595,457 vehicles in North America during the first half of 2026, including 489,656 in the U.S. – Hyundai raised its long-term operating-margin target to above 9%, up from its previous 8%–9% target. For dealers, this is a major expansion of the Hyundai product portfolio. The combination of more hybrids, new body styles and additional locally sourced production gives retailers more opportunities to capture customers currently shopping Toyota and other established competitors—while also giving Hyundai more ways to respond to changing EV demand and tariff pressures.