Teresa Torres wants to believe every product team does careful synthesis after each customer interview. The reality? It's hard, so teams give up and grab the two or three things they remember most. "We're not competing with making good synthesis faster. We're competing with making shallow synthesis better." That realization reshaped the approach: if product teams won't do the deep work, maybe the software should do it for them. 👉 Find a link to the full episode here: Spotify: Apple Podcast: YouTube: