Teresa Torres
@ttorres
Author of Continuous Discovery Habits, Speaker, Coach
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Joined March 2007
2.3K Following 57.9K Followers
Teresa Torres wants to believe every product team does careful synthesis after each customer interview. The reality? It's hard, so teams give up and grab the two or three things they remember most.
"We're not competing with making good synthesis faster. We're competing with making shallow synthesis better."
That realization reshaped the approach: if product teams won't do the deep work, maybe the software should do it for them.
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